Quality regulation and the emergence of corporate brands in the second half of the 20th century have added continuing impetus to market expansion.
You can find out more about quality by studying the wine label; even better, in Piedmont you can readily experience them just by drawing a cork !
The real strength of Italian wine is the sheer diversity of choice, whether between grape varieties (many only found here), style of wine or individual wine producer.
Southern Piedmont produces white, rosé, red, still, sparkling, dry, sweet, dessert and aromatic wines so there is something for everybody's taste.
Many of these 'brands' are little known outside Piedmont, so here you can embark on a real Italian Adventure of discovery. We hope that these wine pages will give you just a hint of what is available.
Let us be your guide.
Introduction
Italy is the world's second largest producer of wine, and the largest exporter.